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02/08/2004 Archived Entry: "commercials"
Whenever I want to write about commercials, I find it difficult to do the research. Unless I sit at a VCR and try to tape them when they come on, I usually can't find the commercials I want to see again. This was a problem when I was working on the textbook, and it's a problem now as I try to hunt down Nike's "Rucker Park" ad.
What I don't understand is why the companies are so reluctant to archive their commercials. They want constant exposure to their products, no? What better way to do so than to archive the ads. There's a strange paradox here; millions of dollars paid out to produce ads which are shown a few times then hidden away forever.
Replies: 2 comments
Hi Steve
Yeah, Tivo would let me copy everything and anything. Maybe it's worth it. Though, I'd really love to get my hands on some old stuff, most of it quickly forgotten.
Posted by j @ 02/10/2004 11:16 AM EST
I wonder if you got yourself a Tivo if this wouldn't help solve the problem? Generally, people use these things to skip the commercials, but I wonder if it couldn't be used to capture all kinds of commercials? Just a thought from someone who wants to get a Tivo...
Posted by Steve Krause @ 02/10/2004 05:56 AM EST